Mixed-use Development


Located in Newark, NJ’s hottest new district, Vibe will offer resort-style living with sweeping views spanning the Manhattan skyline all the way down to Sandy Hook, NJ. Unmatched for convenience, this mixed-use project envisioned by Strategic Development Group will feature ground level dining, as well as 270 luxury rental units in a high-energy neighborhood within minutes of upscale dining, the Prudential Center, the New Jersey Performing Arts Center, New Jersey Symphony Hall and outdoor recreational spaces. Onsite, Vibe will incorporate amenities including a rooftop pool and whirlpool spa, large outdoor dining areas with grills and fire pits, a fully-equipped gym and fitness center, indoor and outdoor yoga studios, a conference room with high-tech AV systems and a communal party room with chef’s kitchen and bar.

NJCU Performing Arts Center/School for Music, Dance & Theater/Joffrey Ballet School/Residential Tower

Strategic Development Group is master developing a thriving arts mecca on the West Side of Jersey City in Block 4, the latest phase in its University Place development. Anchored by a world-class Performing Arts Center, this new mixed-use neighborhood masterfully blends space for luxury rentals, entertainment, dining and arts education. An 11-story tower will accommodate 343 upscale rental units, while the Performing Arts Center features a 490-seat theatre, rehearsal and performance space for the world-renowned Joffrey Ballet School, which will move from Manhattan. In addition, a Center for Music, Dance and Theatre will house New Jersey City University’s acclaimed performing arts programs, while a new Restaurant Row will occupy 11,200 square feet of ground level retail.

NJCU University Place

In 2014, the NJCU Board of Trustees engaged Strategic Development Group to reimagine the University’s 22-acre West Campus, which had lain fallow for more than a decade. In less than two years, SDG masterminded the property into a vibrant “college town,” blending services for the University with the local neighborhood. The $400 million plan comprises retail, residential and commercial projects that will generate new ratables for Jersey City, a University residence hall to accommodate more residential students and a future rubber-tire trolley along West Side Avenue connecting the community to the nearby Hudson-Bergen Light Rail Station. A pedestrian shopping lane along the extension of Audubon Avenue and a large outdoor performance space linking the pedestrian lane with University Place (formerly Stegman Boulevard) represents urban place-making at its best.

The enterprising partnerships Strategic Development Group facilitated between NJCU and three private developers will fund the expansion of programs and facilities at NJCU and drive economic development on the West Side of Jersey City.